Twitter’s Real Edge: It’s not Scary →
“It reminded me of a conversation I had with Reid Hoffman, LinkedIn CEO and uber-Web 2.0 angel a few weeks ago. He pointed out that lifecasting never took off in a big way because it was originally conceived as video. Many people don’t want to show that much of their lives, and most friends just don’t have the time to watch. It’s not that people don’t care, it’s just that sometimes we’re not great editors. We tend to think we’re more interesting than we really are.”
“But Twitter is noncommittal, bite-sized lifecasting in a manageable text form. It’s similar to how I refuse to check one long rambling voice mail, but I’m happy to scan hundreds of texts or emails. Hoffman compared it to the difference between watching a vacation movie of your friend sitting on a boat in the water for an hour, versus reading one 140-character Tweet that your friend was sitting on a boat enjoying the sun.”
“Ironically, the asyncronicity of Twitter was hotly contested by a lot of early adopters who pressured the Twitter team heavily to change it to an auto-follow model. Evan Williams & crew always held out, convinced it was of key importance to how the site would grow and scale. Looks like they were right.”
