Coming In 2010: Virtual Cable Companies →
Apple’s planned subscription service, Netflix’ streaming service, maybe even Comcast’s new xfinity are early examples of the Virtual MSO. Its attributes – premium content, multi-business model (subscription, advertising, transactional), linear and on-demand consumption, user and multi-device entitlement – come from both Web video and pay TV. Also, with the Virtual MSO, the big screen is primary, maybe an Apple iMac with a 52” screen built for the living room or a Web-connected TV from Vizio, LG, Sony or Samsung.
An interesting way of looking at it. I don’t see why we have to call them “Virtual MSOs” though. The MSO is what is potentially going away. Why use that language to describe something that is in fact completely different?
Also: I’m not convinced that the MSO is going away any time soon.
Reblogged from rafimama
