Want to Make Money on Twitter? Take a Look at How Dell Does It →
Dell is a shining example of a brand that has managed to turn their Twitter presence into both a customer service and sales outlet. Dell may be a big corporation, but the story behind the $6.5 million they’ve raised from their Twitter presence is one that shines a light on a road to success that any company, regardless of size, can learn from and emulate.
Jennifer Van Grove, Associate Editor of Mashable asked Dell’s Senior Manager for Corporate Affairs, Richard Binhammer to elaborate on Dell’s Twitter success. The following are principles extracted from that email interview.
