Chris Brogan: “The Serendipity Engine” →
I wanted to share with you this excellent presentation Chris Brogan did at the Web 2.0 Expo:
Chris Brogan advises businesses, organizations, and individuals on how to use social media and social networks to build relationships and deliver value.
In this video Chris refers to Twitter and other social media tools as the ’serendipity engine’.
The definition of serendipity from Wikipedia:
Serendipity is the effect by which one accidentally stumbles upon something fortunate, especially while looking for something entirely unrelated.
Important tips to maximize your social media experience:
- Use the Twitter search. There is so much value in what people are saying topically
- Listen far more than worrying about what to say
- Spend 12 times as much time talking about other people as you do yourself.
- Use your @ replies far more often
In closing, Chris poses some thought-provoking questions:
- How do we share?
- How do we extend experiences and relationships?
- How do we collaborate?
- How do we wire new networks (not technology but people networks)?
- How do we make new distribution?
- How do we develop relationships that yield?
Ask these questions of yourself and your organization and get ready to start your Serendipity Engine!
Chris also provides value in his excellent newsletter and blog you should subscribe to! You can also find him on Twitter @ChrisBrogan and @BroganMedia
If you want to learn how to tap the power of social software and networks to build your business, a great read is his New York Times bestseller - ‘Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust’
