Domino’s: “The Pizza Turnaround” →
The true story of how Domino’s listened to its harshest critics and made their best pizza ever.
Domino’s Pizza launched an integrated campaign called: The Pizza Turnaround. The main idea is social: The guys from Domino’s monitored consumer comments about the brand on social media channels and according to this feedback they created new pizza recipes. The campaign has been transformed into an inspiring documentary, filmed with company officials.
Creative agency is Crispin Porter + Bogusky and you can check out the campaign website here.
